جنرال فودز
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الصناعة | Food |
---|---|
السابق | Postum Cereal Company (1895–1929) |
اللاحق | Kraft Foods Inc. (now Mondelez International) Kraft Heinz JDE Peet's (International coffee division) |
اللاحق | Kraft Foods Inc. (now Mondelez International) Kraft Heinz JDE Peet's (International coffee division) |
تأسست | 1929 |
انحلت | 1995 |
المقر الرئيسي | Tarrytown, New York, U.S. |
المنتجات | Breakfast cereals, cereal coffee |
العلامات التجارية | |
الشركة الأم | Philip Morris (1985–1990) |
جنرال فودز General Foods Corporation aشكرة أغذية أمريكية تأسست في عام 1895 ومؤسسها هو تشارلز ويليام تم اعتماد اسم شركة أغذية في عام 1929
(Left): General Foods Cookbook launched in 1932; (right): magazine ad for the Dream Whip topping in the 1960s
خط زمني لأحداث لاحقة مختارة
(Left): Company's longest-lasting logo, used until 1962–1985; (right): final logo, designed by Saul Bass, used from 1985 until the merger to Kraft Inc. in 1990
- 1953 - General Foods acquired Perkins Products Company, maker of Kool-Aid.
- 1957 - The company introduced Tang, which became available nationally two years later.
- 1959 - General Foods acquires Hostess Food Products.
- 1964 - General Foods introduced Maxim, the first American brand of freeze-dried coffee.
- 1968 - General Foods buys the Burger Chef fast-food chain.
- 1969 - General Foods buys Rax Restaurants.
- 1971 - General Foods acquired the maker of Gevalia.
- 1978 - General Foods sells Rax Restaurants to Rac.
- 1981 - General Foods acquires Oscar Mayer & Company.
- 1990 - General Foods merged into Kraft Foods Inc.
- 2012 - Kraft Foods Inc. renamed itself Mondelez International and spun out Kraft Foods into a separate company
- 2015 - Kraft Foods merges with H.J. Heinz Company, formed Kraft Heinz.
- 2015 - Mondelez International merged its coffee division with Douwe Egberts, formed JDE Peet's which now owns former General Foods' international coffee brands.
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- Food manufacturers of the United States
- Breakfast cereal companies
- Companies based in Battle Creek, Michigan
- Defunct companies based in Michigan
- Companies based in Westchester County, New York
- Defunct companies based in New York (state)
- American companies established in 1929
- Food and drink companies established in 1929
- Food and drink companies disestablished in 1995
- 1929 establishments in Michigan
- 1995 disestablishments in New York (state)
- Altria Group subsidiaries
- General Foods
- Kraft Foods brands
- Former components of the Dow Jones Industrial Average
- مكونات سابقة لمؤشر داو جونز الصناعي